Rough Draft Thesis Proposal
Saturday, December 29th, 2007Here’s the rough draft proposal for my senior thesis. It’s vague and all, and needs some better vocabulary (global culture? what’s that?) but atleast it’s a place to start getting ideas for what I should be reading.
The flow of culture through international trade, migration, and new communications technologies is an important part of globalization. To a large extent, these flows are characterized by unequal power relations, privileging the cultural expansion of the dominant core countries, and the US in particular. This is reflected in critiques of ‘Americanization,’ ‘Western modernity,’ and global cultural homogenization. The globalization ofculture often results in a forced hybridization or negotiation of the global and the local, where global flows threaten to displace less powerful local cultures, challenging or expanding traditional identities, ways of life, and forms of expression.
However, new media and the information and communication technologies that underlie the emerging information society, such as the internet, computers, and cell phones, are often described as empowering and democratic. These technologies decentralize capability and control in the sense that individuals have greater capability to manipulate and create culture, as well as greater control over how and what they consume. At the same time, computer networks are opening alternative distribution channels that make marginal/niche cultures more viable.
Do these new technologies reshape transnational cultural relationships in ways that challenge existing inequalities by creating a more democratic, fragmented global culture? Or do they support the expansion of a homogenizing, hegemonic global culture? I will begin by surveying these two opposing views, followed by analysis illuminated by localized ethnographic detail, situated within a macro examination of transnational power structures.
