NYT Magazine is featuring an article on Jan Chipchase, who has my dream job and whose “Future Perfect” blog is always worth a visit. He’s an anthropologist of sorts, a “human-behavior researcher” or “user anthropologist” employed by Nokia to roam the globe in order to identify how people, especially in emerging markets (i.e. developing countries), are actually using technologies; their social and environmental improvisations (sharing a phone with several people or dealing with lack of electricity), unique needs and wants, etc., in order to design new/better products and services.
The NYT article uses his job to highlight the wider role and potential of the cellphone in globalization and economic growth in the developing world.
“A 2005 London Business School study extrapolated […] that for every additional 10 mobile phones per 100 people, a country’s G.D.P. rises 0.5 percent.”
“A cellphone in the hands of an Indian fisherman who uses it to grow his business — which presumably gives him more resources to feed, clothe, educate and safeguard his family — represents a textbook case of bottom-up economic development, a way of empowering individuals by encouraging entrepreneurship as opposed to more traditional top-down approaches in which aid money must filter through a bureaucratic chain before reaching its beneficiaries, who by virtue of the process are rendered passive recipients.”
This Ugandan improvisation for sending remittances through cellphones shows how people improvise with technology, and illustrates the need/market for virtual banking infrastructure in the developing world:
Someone working in Kampala, for instance, who wishes to send the equivalent of $5 back to his mother in a village will buy a $5 prepaid airtime card, but rather than entering the code into his own phone, he will call the village phone operator (“phone ladies” often run their businesses from small kiosks) and read the code to her. She then uses the airtime for her phone and completes the transaction by giving the man’s mother the money, minus a small commission.
Good read.