Swedish Tourism Wireframe

Design April 20, 2013

While interning at Good Old in 2011 I built experience with wire-framing and rapid design mockups. The sample below was part of the ideation process for the re-design of a regional tourism bureau’s website. I used my own experiences as a visitor to Sweden to inform and balance my design choices in the wireframe.

Front Page Layout



I suggested two image carousels in order to strike a balance between the tourism bureau’s need to promote certain events and present a coherent image of the region, and a visitor’s need to find personally relevant information when visiting or planning a trip. The larger carousel at the top would highlight new site-wide featured items, campaigns, and events with wide significance. The second, “Happenings,” offers more personalized, localized event listings and featured news items.  

The third level, “Skane Living” focuses on interests and lifestyles, working to highlight and surface both new and old blog content, articles about local attractions, history, recipes, guides, reviews, and other items relevant to different types of tourism. Tags like “Food and Drink” are foregrounded here to provide an easy way for users to explore related posts and discover things users might not know to search for. Post tags can also add to the information architecture of the site, allowing more fine grained advanced search functionality.

Other design concepts included a participatory ranking or review system (here symbolized by the heart button) to provide greater context and an additional value by which to rank and order content. As an outsider visiting a new place, social cues like the number of reviews or ‘likes’ something receives can provide fast, helpful decision-making feedback when planning an itinerary, and when integrated with social media sharing services they can also serve as a marketing tool. 

I also suggested highlighting common visitor and tourist needs in the main menu, with items like trip planners for the various regional transit systems, and quick links to official tourist bureau promotions & outside sites that aggregate local sales, coupons, and other deals.  


Special Interest Articles – Category Listing



Design Notes:

  • If you select a special interest category or tag from anywhere on the site, you’ll be taken to a category listing with the most recent articles displayed, offering a number of filtering tools (e.g., chronological sorting and social ranking).
  • The featured article carousel at the top allows this category to maintain relevant tie-ins to site-wide campaigns.
  • A map feature on the side allows you to filter the page based on the map; a more advanced map search & category filtering tool is available by clicking a link under the map.


Attraction & Venue Information Page





 Design Notes:

  •  Each location, venue, or event can have a detailed information page with a description, images, contact information, and a map illustrating locations, routes, or other relevant information.
  • A comment and rating system helps provide additional contextual information and crowd-sourced problem solving. 
  • The tag system provides an additional data point to help categorize events and navigate the site, helping target users find the information they’re looking for.
  • The nearby attractions feature helps users build an itinerary by suggesting additional things to see and do.

Digital Artwork 2000 – 2006

Art & Design February 13, 2012

These are mostly old works from high school and college. Most were done in Photoshop, and some are painted with a Wacom tablet. I stopped creating work like this when I started at UCLA, too busy with work and school, and since then I’ve switched to photography as my main creative pursuit.


Korean Ghost Towns

Photography September 13, 2011

Seoul is a city under constant development and re-development. Sometimes you wake up to find your favorite local restaurant has gone out of business, and a couple days later something brand new has replaced it with a completely new interior.

Sometimes this happens to neighborhoods as well. Walking through the eastern part of central Seoul, around Sinseol Dong, you find a lot of small industrial looking workshops, and old two and three story residential buildings that are being torn down to make way for the giant apartment blocks you see throughout the rest of the city. These neighborhoods are eerily quiet, strewn with the debris of what looks like a hasty and unhappy departure. Things that might have been tucked away in a junk drawer are strewn randomly in the street. There’s a strange smell, like a storage closet that’s been closed for too long was just opened. Graffiti on the wall echoes the anger of residents who moved, or were moved, from the places they called home. The scrawled messages cursing the police charge the atmosphere despite the stillness; a silent, futile shout that makes me think of the huge gap between rich and poor, powerful and powerless, that exists so blatantly in Korea.

Below are photos from around the parts of Sinseol-dong I’m referring to, as well as a few photos of redevelopment around other parts of Seoul.

Ideometric Portfolio Re-Design

Design May 18, 2011

An old redesign of the Ideometric portfolio page from the mid-2000s. The goal was to be simple, clear, and let the projects stand out more than the portfolio itself. Hovering over the title would bring up a thumbnail image and project details, while clicking would open a larger project page.

GIG Technologies, LLC

Design August 10, 2010

This was a fairly basic website redesign I did back in the early 2000s. I developed a refresh of their logo and site design, while my partner worked on making the site easier to update on the back end with a content management system.